Employer: Anchored Ideas
Title: Marketing & Communications Specialist
Position: Full Time Permanent (35hrs/week)
Hours of Work: Monday – Friday, 8:30AM – 4:30PM, hybrid schedule with one work from home day
every Thursday, with some evening and weekend commitments when required.
Job Location: Sydney, NS
Proposed Start Date: As soon as possible
Compensation Package: Annual salary starting at $55,000, negotiable based on knowledge and
experience. Two (2) weeks’ vacation plus paid time off between Christmas and New Years, summer
flex time on Fridays (July and August), paid sick time, health and dental benefits, access to a YMCA
corporate membership, professional development and more!
Application Closing Date: March 16th, 2025 @ 11:59PM, or until the position has been filled.
Anchored Recruiting is delighted to partner with our sister company, Anchored Ideas, to find a
Marketing & Communications Specialist to join their team.
At Anchored Ideas, big dreams for Cape Breton–Unama’ki fuel our creativity. As a full-service
marketing and communications agency, we infuse every project with our team’s heart and hype.
We believe in the power of our Island’s businesses and are committed to crafting compelling
stories, elevating brands and designing strategies that deliver real impact.
Reporting to the Marketing & Client Relations Manager, the Marketing & Communications
Specialist is responsible for, but not limited to, coordinating media strategies, executing
campaigns, maintaining lasting client relationships and supporting day-to-day account
operations. This individual will work closely with the creative team and partners to ensure
successful delivery of client marketing and communications materials, meeting client goals and
key performance indicators (KPIs).
If you thrive in a fast-paced environment, have a passion for marketing and communications, and
enjoy creating stories that inspire target audiences, we encourage you to apply for the position of
Marketing & Communications Specialist with Anchored Ideas!
Core Accountabilities:
● Media & Public Relations: Build relationships with local and national media, writing stories
that spark interest.
● Social Media Management: Create and schedule content for project clients when
necessary. Ensure social media strategies are being executed for all clients. Assist the
Marketing Coordinator with client visits when necessary.
● Influencer Marketing: Suggest and coordinate with influencers when appropriate to
enhance client social media and brand awareness.
● Copy Writing: Create radio and TV scripting as well as copy for print, digital, email and web
materials.
● Campaign Creation: Assist with campaign creation and idea generation for project and
retainer clients.
● Reporting: Create monthly social media reports for all clients. Work with the Marketing &
Client Relations Manager to suggest new ideas to increase performance. Provide regular
updates to the Anchored Ideas team.
● Relationships: Maintain client relationships and support coworkers and clients on
campaigns and projects as needed.
● Other duties as assigned to support the team and collective goals of the Anchored Group.
Qualifications:
• Bachelor’s degree or college diploma in Public Relations, Marketing, Communications, or
similar is required.
• Minimum of three (3) to five (5) years experience in a marketing and communications role
is required.
• Have a passion for marketing and communications, creating stories that target audiences
and are able to adjust content to various mediums.
• Have previous experience exceeding KPIs and researching best strategies to consistently
outperform previous client campaigns.
• Have exceptional writing and editing skills for a diverse range of purposes and formats,
including print, online, interactive, and social media.
• Are a self-starter with the ability to dive in and take charge.
• Are able to coordinate and plan each day with the ability to manage multiple tasks at
once while meeting tight deadlines.
• Are able to work under pressure in a fast-paced environment, while being able to adapt to
shifting priorities.
• Are able to provide a high degree of professionalism, integrity and confidence when
representing the Anchored Group.
• Have a strong working knowledge of Microsoft Office programs (Word, Outlook, Excel,
PowerPoint) and social media platforms.
• Have exceptional communication (written and oral), interpersonal, and client-facing skills.
• Have strong organizational and attention to detail skills.
• Are a flexible and reliable team player, with the ability to work independently.
• Are able to provide a clear criminal record check.
• Valid Nova Scotia driver’s license and reliable transportation is required.
We thank you for your interest, however only those chosen for an interview will be contacted.
If interested in this opportunity, please apply online via this link. Jobs Page
Please note this position will
remain open until filled. Applicants will be reviewed in two-week windows.
All information collected will be shared with our client, Anchored Ideas. By submitting this
application, Anchored Recruiting & HR Solutions LTD. will be adding you to our Talent pool
database. You may be contacted when future job opportunities arise. Please note that this
position is open to Canadian Citizens or Permanent Residents only.