Digital Markers

Improving your Experience on CBU websites

A digital marker is a resource created by the visitors’ browser in order to remember certain pieces of information for the Web server to reference during the same or subsequent visits to the website. An example of a digital marker is a “cookie”. Some examples of what digital markers do are as follows:

• they allow a website to recognize a visitor’s computer that has previously accessed the site;
• they track what content is viewed on a site which helps website administrators ensure visitors find what they are looking for.

CBU.ca uses sessional and persistent digital markers on its website. During your online visit, your browser exchanges data with CBU.ca’s Web server.

You may adjust your browser settings to reject digital markers, including cookies, if you so choose. However, it may affect your ability to interact with the CBU.ca website.

Web Analytics

Web analytics is the collection, analysis, measurement, and reporting of data about Web traffic and visits for purposes of understanding and optimizing Web usage. CBU.ca uses Google Analytics to improve CBU.ca. When your computer requests a CBU.ca Web page, the following types of information are collected and used for Web analytics:

• the originating IP address
• the date and time of the request
• the type of browser used
• the page(s) visited
• referral website

You may adjust your browser settings to reject digital markers, including cookies, if you so choose. However, it may affect your ability to interact with the CBU.ca website.

You may also wish to read Terms & Conditions related to communicating with you.

Inquiring about these Practices

If you have questions about the collection, use, and disclosure of this information by Cape Breton University, please contact the Privacy Office at privacy@cbu.ca.